Affective Media

Affective media: First meeting of the research group, 14. 11. 2023
Professionalizing emotions in the media, 5. 1. 2024
Reading seminar on the affective and feminist epistemology, 6. 2. 2024
The role of affects and emotions, 14. 3. 2024
Reading seminar on the dimensions and characteristics of the affective turn, 24. 4. 2024
Polarization and the politics of division, 29. 5. 2024

The norms regulating rational discussion have been eroded, and conventional journalism, based on reporting facts, has been increasingly entering in the dialogue with the subjective, the affective and the interpretative. Media development unfolds in the circumstances of the “attention economy”, when it is not enough to study media through the optics of traditional journalistic canons of factual and objectivised action. What is needed is the thematisation of the “affective turn” in the media to the literalised, creative narratives that use emotion, entertainment, mixed genres and visualisation to address and engage dispersed publics. Therefore, the study examines the processes of the emotionalisation of journalism; we are interested in how this is reflected in the current social and political constellations, and in the Slovenian media system. The project provides an analysis of how journalists’ work and routines, as well as their life courses change and what is the significance of these processes for public communication and democracy.

Existing studies of the affective in the media are complemented with the conceptualisation stemming from the feminist epistemology and feminist media studies that so far have been overlooked and which always highlight the subjective and affective dimensions of work. Theoretically, we are opening up new epistemological orientations by articulating the concept of “affective journalism”; and empirically, we analyse the structuration of affective governmentality, formed in the media through the concentration of ownership and the strategies of disciplining media workers to serve the profitability of the attention economy. At the same time we try to detect the political potentials of the “affective turn”, when new political dimensions of the media are being established, which form, through the modalisation of affects, new connections with communities and try to politicise public spheres.

The study introduces the triangulation of methods. It approaches the examination of business models of media management with an original network analysis of ownership of the local media system. The method of the semi-structured interview is used for the interviews with media owners in which we examine the meanings of the concentration of the media; and the method of narrative biographic interview is used to understand journalists’ “lived experience”. Journalists’ communication on social networks will be explored by combining network analysis, content analysis and the interviews with journalists. The project is developing new approaches to researching the affective turn which comprises the macro-analysis of ownership structures, meso analysis of the emotional media work and a micro-study of affects in social networks. The results will reveal new forms of journalistic practices and groups that are formed as the result of the emotionalisation of the public sphere in the hybrid media reality.